The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong a...

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The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.

Peter Drucker

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Peter Drucker

American business consultant

November 19th, 1909 - November 11th, 2005

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