Yvon Chouinard

There’s a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.

Yvon Chouinard

We choose to believe that the granite is alive. If life is movement, then rock – with its atoms flying around like stars in cosmos – is alive.

Yvon Chouinard

We needed philosophical and inspirational guides to make sure we always asked the right questions and found the right answers.

Yvon Chouinard

We want customers who need our clothing, not just desire it.

Yvon Chouinard

We’re a part of nature. As we destroy nature, we destroy ourselves. It’s a selfish thing to want to protect nature.

Yvon Chouinard

What we take, how and what we make, what we waste, is in fact a question of ethics.

Yvon Chouinard

Why is a worm so effective? Because it is always moving.

Yvon Chouinard

You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.

Yvon Chouinard

You have to be true to yourself; you have to know your strengths and limitations and live within your means.

Yvon Chouinard