Yvon Chouinard

Most of the damage we cause to the planet is the result of our own ignorance.

Yvon Chouinard

Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity.

Yvon Chouinard

The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.

Yvon Chouinard

The competition always stayed close on our heels, but we managed to keep innovating and improving our products.

Yvon Chouinard

The goal was to teach every employee in the company our business and environmental ethics and values.

Yvon Chouinard

The more I make the more I can give away.

Yvon Chouinard

The revolution starts at the bottom.

Yvon Chouinard

The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.

Yvon Chouinard

The solution may be for a lot of the world’s problems is to turn around and take a forward step. You can’t just keep trying to make a flawed system work.

Yvon Chouinard

The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.

Yvon Chouinard