Tim Cook

The way we look at manufacturing is this: the U.S.’s strategy should be to skate where the puck is going, not where it is.

Tim Cook

To whom much is given, much is expected. I do believe this. It’s embedded in me.

Tim Cook

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

Tim Cook

We don’t really look at the stock, you know? Because for us, it’s about the long term. And so we’re very much focused on long-term shareholder value but not the short-term kind of stuff.

Tim Cook

We generally acquire a company every three to four weeks on average. And so it’s a rare month that there’s not a company being bought. We typically buy for technology and really great people.

Tim Cook

We have never said that we’re perfect. We’ve said that we seek that. But we sometimes fall short.

Tim Cook

We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.

Tim Cook

We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers’ tools so they can take advantage of the hardware that’s there, in the best way.

Tim Cook

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Tim Cook

You don’t have to choose between doing good and doing well. It’s a false choice, today more than ever.

Tim Cook