Tim Cook

Augmented reality will take some time to get right, but I do think that it’s profound.

Tim Cook

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Tim Cook

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

Tim Cook

For us, the most important thing we can do is raise people up – that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn’t otherwise create. It’s about giving them tools; it is about empowering people.

Tim Cook

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

Tim Cook

I don’t think Apple has to own a content business.

Tim Cook

I don’t view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we’re not shy. We’ll stand up, speak out – even when our voice shakes.

Tim Cook

I hope people remember me as a good and decent man. And if they do, then that’s success.

Tim Cook

I’m excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.

Tim Cook

If you believe, as we believe, that diversity leads to better products, and we’re all about making products that enrich people’s lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

Tim Cook