Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.

Tim Cook

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that.

Tim Cook

You can only do so many things great, and you should cast aside everything else.

Tim Cook

America is always stronger when we do things together.

Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

Tim Cook

Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.

Tim Cook

Apple is this great American company that could have only happened here.

Tim Cook

Apple stores offer the best buying experience and customer service on the planet.

Tim Cook

Apple Watch is the most personal device we’ve ever created.

Tim Cook

At one point in time, you had to choose, ‘Do you want to do consumer or enterprise?’ But the reality today is a bit different: Enterprises are a collection of consumers.

Tim Cook