Tim Cook

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Tim Cook

In the long arc of time, you are only relevant if customers love you.

Tim Cook

Intuition is critical in virtually everything you do, but without relentless preparation, and execution, it is meaningless.

Tim Cook

It turns out that people in every country in the world there’s a segment of buyer that wants the best product and the best experience. And that’s what we’re about providing.

Tim Cook

No matter what you do next, the world needs your energy. Your passion. Your impatience with progress. Don’t shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does.

Tim Cook

Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it.

Tim Cook

The kind of investors we seek are long term because that’s how we make our decisions.

Tim Cook

Think about what you’re passionate about. I did not learn something early enough: if I could go back I’d tell the younger me that there’s a big difference between loving to work and loving the work.

Tim Cook

We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.

Tim Cook

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Tim Cook