Tim Cook

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Tim Cook

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Tim Cook

Security isn’t just a feature, it’s a base, it’s a fundamental, right.

Tim Cook

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

Tim Cook

That has always been the objective of Apple: to do things that really enrich people’s lives. That you look back on and you wonder, ‘How did I live without this?’

Tim Cook

The longer the meeting, the less is accomplished.

Tim Cook

The right focus for the U.S. is on advanced manufacturing – something that requires innovation.

Tim Cook

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

Tim Cook

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.

Tim Cook