Tim Cook

I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.

Tim Cook

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

Tim Cook

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.

Tim Cook

I think it’s smart for the United States to have some kind of tax revenue for international earnings – if that tax were reasonable.

Tim Cook

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs – they’re not really interacting with consumers.

Tim Cook

I think the iPhone is the best consumer product ever. That’s what I feel about it. And it’s become so integrated and integral to our lives, you wouldn’t think about leaving home without it.

Tim Cook

I think two people with strong points of view can appreciate each other even more.

Tim Cook

I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.

Tim Cook

If you look at iPod, iPod wasn’t viewed as a success, but today it’s viewed as an overnight success. The iPhone was the same way. People were writing about there’s no physical keyboard. Obviously nobody would want it.

Tim Cook

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

Tim Cook