Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Steve Jobs

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

Steve Jobs

A lot of people think big business in America is a bad thing. I think it’s a really good thing. Most people in business are ethical, hard-working, good people. And it’s a meritocracy.

Steve Jobs

A small team of A+ players can run circles around a giant team of B and C players.

Steve Jobs

Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.

Steve Jobs

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

Steve Jobs

All fear of embarrassment or failure – these things just fall away in the face of death

Steve Jobs

And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.

Steve Jobs

Apple stores are intended not just to move boxes, but to enrich lives.

Steve Jobs

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Steve Jobs