Steve Jobs

A lot of times, people don’t know what they want until you show it to them.

Steve Jobs

All we are is our ideas, or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.

Steve Jobs

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

Steve Jobs

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Steve Jobs

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Steve Jobs

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Steve Jobs

Do your best at every job. Don’t sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

Steve Jobs

Don’t be afraid, you can do it.

Steve Jobs

Don’t sweat for small stuff.

Steve Jobs

Expose yourself to the best things humans have done and then try to bring those things into what you are doing.

Steve Jobs