Steve Jobs

We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.

Steve Jobs

What we’re doing here will send a giant ripple through the universe.

Steve Jobs

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.

Steve Jobs

When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.

Steve Jobs

When we started off we didn’t know how to spell software.

Steve Jobs

When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.

Steve Jobs

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.

Steve Jobs

When you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.

Steve Jobs

Without death there would be very little progress.

Steve Jobs

You need to have a collaborative hiring process.

Steve Jobs