Steve Jobs

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

Steve Jobs

Unfortunately, people are not rebelling against Microsoft. They don’t know any better.

Steve Jobs

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

Steve Jobs

We limit how much technology our kids use at home.

Steve Jobs

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.

Steve Jobs

We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.

Steve Jobs

We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

Steve Jobs

We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac.

Steve Jobs

We’re cautious. We’d rather exceed expectations than miss but I think it’s going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we’re trying to innovate.

Steve Jobs

We’re not a media company. We don’t own media. We don’t own music. We don’t own films or television. We’re not a media company. We’re just Apple.

Steve Jobs