Steve Jobs

Making an enduring company was both harder and more important than making a great product.

Steve Jobs

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh.

Steve Jobs

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

Steve Jobs

Music companies are not technology companies any more than technology companies are music companies. They’re really different from each other.

Steve Jobs

My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.

Steve Jobs

No one is going to buy a big phone.

Steve Jobs

No one wants to die. Even people who want to go to heaven don’t want to die to get there.

Steve Jobs

Nobody has tried to swallow us since I’ve been here. I think they are afraid how we would taste.

Steve Jobs

Now, we are selling over 5 million songs a day now. Isn’t that unbelievable? That’s 58 songs every second of every minute of every hour of every day.

Steve Jobs

Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.

Steve Jobs