Steve Jobs

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer dark ages for about twenty years.

Steve Jobs

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

Steve Jobs

In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

Steve Jobs

In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.

Steve Jobs

It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.

Steve Jobs

It is in Apple’s DNA that technology alone is not enough – it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

Steve Jobs

It is piracy, not overt online music stores, which is our main competitor.

Steve Jobs

It isn’t the consumers’ job to know what they want.

Steve Jobs

It wasn’t that Microsoft was so brilliant or clever in copying the Mac, it’s that the Mac was a sitting duck for 10 years. That’s Apple’s problem: Their differentiation evaporated.

Steve Jobs

It’s not a faith in technology. It’s faith in people.

Steve Jobs