Simon Sinek

What’s important to me is that I put messages out, whether it’s a TED talk, whether it’s a book.

Simon Sinek

When a player has a slump, we do not trade them, we coach them. It is the same with our employees.

Simon Sinek

When faced with a result that doesn’t go according to plan, a series of perfectly effective short-term tactics

Simon Sinek

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.

Simon Sinek

When we have a clear sense of our destination, we can be flexible in the route we take to reach it.

Simon Sinek

When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.

Simon Sinek

When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.

Simon Sinek

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it’s way more powerful and way more stable.

Simon Sinek

Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.

Simon Sinek