Simon Sinek

Too many people write books as a calling card.

Simon Sinek

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.

Simon Sinek

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek

We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected,

Simon Sinek

We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.

Simon Sinek

We pursue exercise even though empirically we see no benefit from the energy we’re spending and we’re hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

Simon Sinek

We should never let reality interfere with our dreams. Reality can’t see what we can see.

Simon Sinek

What I thought I developed all of those years ago was a pattern to understand communication.

Simon Sinek

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

Simon Sinek

What I’m doing is obeying the law of diffusion of innovations.

Simon Sinek