To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as a...

To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.

Seth Godin

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2017 November 07	Link: https://books.google.com/books?id=6H6nRZRsKOQC&pg=PT26&lpg=PT26&dq=To+be+a+superstar,+you+must+do+something+exceptional.+Not+just+survive+the+Dip,+but+use+the+Dip+as+an+opportunity+to+create+something+so+extraordinary+that+people+can%27t+help+but+talk+about+it,+recommend+it,+and,+yes,+choose+it.+seth+godin&source=bl&ots=Gyk3NZQnxT&sig=wfotbpdKuNU3AT3LSyd8_nD_scI&hl=en&sa=X&ved=0ahUKEwid4uaoytvWAhXHT7wKHSpbDiMQ6AEINTAC#v=onepage&q=To%20be%20a%20superstar%2C%20you%20must%20do%20something%20exceptional.%20Not%20just%20survive%20the%20Dip%2C%20but%20use%20the%20Dip%20as%20an%20opportunity%20to%20create%20something%20so%20extraordinary%20that%20people%20can't%20help%20but%20talk%20about%20it%2C%20recommend%20it%2C%20and%2C%20yes%2C%20choose%20it.%20seth%20godin&f=false	Image evidence

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Seth Godin

American entrepreneur, author and public speaker

July 10th, 1960