Seth Godin

Your best customers are worth far more than your average customers.

Seth Godin

Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer’s third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.

Seth Godin

Your history of work is as important as the work you’ll do tomorrow.

Seth Godin

Your job isn’t to do your job. Your job is to decide what to do next.

Seth Godin

A customer is never out of warranty, even if his product is.

Seth Godin

A genius looks at something that others are stuck on and gets the world unstuck. So the question is: Have you ever done that?

Seth Godin

A timid trapeze artist is a dead trapeze artist.

Seth Godin

All good ideas are terrible… Until people realize they are obvious. If you’re not willing to live through the terrible stage, you’ll never get to the obvious part.

Seth Godin

All marketers are storytellers. Only the losers are liars.

Seth Godin

Amazon appears to be building a permission asset, not a brand asset.

Seth Godin