Seth Godin

The largest enemy of change isn’t ‘no’, it’s ‘not yet’ – that is the easiest way to forestall change.

Seth Godin

The librarian isn’t a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.

Seth Godin

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

Seth Godin

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Seth Godin

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.

Seth Godin

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.

Seth Godin

The number one thing to steal from your competitors: Wisdom.

Seth Godin

The object isn’t to be perfect. The goal isn’t to hold back until you’ve created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

Seth Godin

The only people who get paid what they’re worth are people who don’t follow the instruction book, who create art, who are innovative, who work without a map.

Seth Godin

The only purpose of customer service is to change feelings.

Seth Godin