Seth Godin

Market-driven design builds the success of the product’s marketing into the product itself.

Seth Godin

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Seth Godin

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Seth Godin

Marketing begins before the product is created.

Seth Godin

Marketing is the act of telling stories about the things we make-stories that sell and stories that spread.

Seth Godin

Marketing isn’t done by computers, it’s done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Seth Godin

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Seth Godin

Michael Jordan wasn’t the first basketball hero by any means, but our desire to have a hero, as sparked by earlier stars like Wilt Chamberlain and Larry Bird, made it easier for Michael to walk in and fill a role that had to be filled by someone.

Seth Godin

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Seth Godin

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn’t.

Seth Godin