Seth Godin

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.

Seth Godin

In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.

Seth Godin

In creating an ideavirus, the advertiser creates an environment in which the idea can replicate and spread. It’s the virus that does the work, not the marketer.

Seth Godin

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It’s good for you.

Seth Godin

In other words, they believe it’s wiser to focus more on increasing sales to a smaller percentage of your existing customers than to find new ones.

Seth Godin

In the case of personality, most psychologists agree that there are five traits that are essential in how people look at us: openness, conscientiousness, extraversion, agreeableness, and emotional stability.

Seth Godin

In the long run, doing work that’s important leads to more happiness than doing work that’s merely profitable.

Seth Godin

In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

Seth Godin

Increasingly, there are only two kinds of companies: brave and dead.

Seth Godin

Incrementalism ceases to be a good strategy when there’s a cliff on the route.

Seth Godin