Sam Walton

Capital isn’t scarce; vision is.

Sam Walton

If you don’t listen to your customers, someone else will.

Sam Walton

Celebrate your successes. Find some humor in your failures.

Sam Walton

Commit to your business. Believe in it more than anybody else.

Sam Walton

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

Sam Walton

Control your expenses better than your competition. This is where you can always find the competitive advantage.

Sam Walton

Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.

Sam Walton

High expectations are the key to everything.

Sam Walton

I believe in always having goals, and always setting them high.

Sam Walton

If you want a successful business, your people must feel that you are working for them – not that they are working for you.

Sam Walton