Richard Branson

I don’t think of work as work and play as play. It’s all living.

Richard Branson

I have always believed that business should be a force for good.

Richard Branson

I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.

Richard Branson

I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.

Richard Branson

I have always looked on my businesses not just as money-making machines, but as adventures that can, I hope, make people better off.

Richard Branson

I have enjoyed life a lot more by saying yes than by saying no.

Richard Branson

I have fun running all the Virgin businesses, so a setback is never a bad experience, just a learning curve.

Richard Branson

I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.

Richard Branson

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I’ve done I would not have done if I’d have asked the accountants to look at them before.

Richard Branson

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

Richard Branson