Ray Kroc

I saw opportunity appear in an ugly six-spindle shake machine… and grabbed it.

Ray Kroc

I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Ray Kroc

I worked at something whenever possible. Work is the meat in the hamburger of life. There is an old saying that all work and no play makes Jack a dull boy. I never believed it because, for me, work was play. I got as much pleasure out of it as I did from playing baseball.

Ray Kroc

It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

One of the reasons his subordinated lease idea worked so well was that in the late fifties we didn’t have the proliferation of franchise operations and the fierce competition for commercial fringe property that developed in the course of the next twenty years.

Ray Kroc

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

Ray Kroc

That’s our home and we love it. We sit out on the porch in the evenings and watch the sunset and look down on our place here. It’s peaceful. We don’t need any more problems. We are in a position to enjoy life now, and that’s just what we intend to do.

Ray Kroc

The french fry is my canvas.

Ray Kroc

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.

Ray Kroc

There’s a lot more future in hamburgers than in baseball.

Ray Kroc