Ray Kroc

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Ray Kroc

A good executive does not like mistakes. He will allow his subordinates an honest mistake once in a while, but he will never condone or forgive dishonesty.

Ray Kroc

A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great pride the McDonald’s secret for making french fries. I showed him how to peel the potatoes, leaving just a bit of the skin to add flavor.

Ray Kroc

But I paid particular attention to the french-fry operation. The brothers had indicated this was one of the key elements in their sales success, and they’d described the process.

Ray Kroc

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

Ray Kroc

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Ray Kroc

Ethel was incensed by the whole thing. We had no obligations that would be jeopardized by it; our daughter, Marilyn, was married and no longer dependent on us. But that didn’t matter to Ethel; she just didn’t want to hear about the McDonalds or my plans.

Ray Kroc

I almost feel guilty about cooking them.

Ray Kroc

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

Ray Kroc

I keep a number of experimental menu additions in the works all the time.

Ray Kroc