Ray Kroc

The organization cannot trust the individual; the individual must trust the organization.

Ray Kroc

There are things money can’t buy and hard work can’t win. One of them is happiness.

Ray Kroc

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

Ray Kroc

There’s almost nothing you can’t accomplish if you set your mind to it.

Ray Kroc

To be successful, you must be daring, be first and be different.

Ray Kroc

Too many salesmen, I found, would make a good presentation and convince the client, but they couldn’t recognize that critical moment when they should have stopped talking.

Ray Kroc

We have an obligation to give something back to the community that gives so much to us.

Ray Kroc

We provide food that customers love, day after day after day. People just want more of it.

Ray Kroc

We take the hamburger business more seriously than anyone else.

Ray Kroc

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc