Ray Kroc

In my experience, good executives don’t make mistakes.

Ray Kroc

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Ray Kroc

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Ray Kroc

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

Ray Kroc

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

Ray Kroc

That’s the name of the game… pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

Ray Kroc

The definition of salesmanship is the gentle art of letting the customer have it your way.

Ray Kroc

The first thing you have to sell is yourself. When you do that, it will be easy to sell paper cups.

Ray Kroc

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

Ray Kroc

The more I help others to succeed, the more I succeed.

Ray Kroc