Ray Kroc

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.

Ray Kroc

I put the hamburger on the assembly line.

Ray Kroc

I refused to worry about more than one thing at a time, and I would not let useless fretting about a problem, no matter how important, keep me from sleeping. This is easier said than done.

Ray Kroc

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

Ray Kroc

I was fascinated by the simplicity and effectiveness of the system they described that night. Each step in producing the limited menu was stripped down to its essence and accomplished with a minimum of effort.

Ray Kroc

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

Ray Kroc

If anyone stood to gain by our success and suffer if we failed, it was our suppliers. They knew McDonald’s restaurants possessed the potential of becoming super customers, and they knew we played straight.

Ray Kroc

If I had a brick for every time I’ve repeated the phrase quality, service, cleanliness and value, I think I’d probably be able to bridge the Atlantic ocean with them.

Ray Kroc

If you’ve got time to lean, you’ve got time to clean.

Ray Kroc

In business for yourself, but not by yourself.

Ray Kroc