Phil Knight

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Phil Knight

Business is no more about making money than the human body is about making blood. Yes you need to make the stuff, but only to serve your higher aims.

Phil Knight

Each of us found pleasure, whenever possible, in focusing on one small task. One task, we often said, clears the mind.

Phil Knight

Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.

Phil Knight

Fight not to win, but to avoid losing. A surefire losing strategy.

Phil Knight

Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.

Phil Knight

Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.

Phil Knight

History is one long processional of crazy ideas.

Phil Knight

I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.

Phil Knight

I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.

Phil Knight