Peter Drucker

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

The aim of strategic planning is action now.

Peter Drucker

The better a man is, the more mistakes he will make – for the more new things he will try.

Peter Drucker

The customer rarely buys what the business thinks it sells him.

Peter Drucker

The key to greatness is to look for people’s potential and spend time developing it.

Peter Drucker

The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.

Peter Drucker

The purpose of a business is to create a customer.

Peter Drucker

The purpose of business is to create and keep a customer.

Peter Drucker

The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.

Peter Drucker

The successful person places more attention on doing the right thing rather than doing things right.

Peter Drucker