Malcolm Gladwell

Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.

Malcolm Gladwell

Countless religious innovators over the years have played the game of establishing an identity for themselves by accentuating their otherness.

Malcolm Gladwell

Each of us has his or her own distinct personality. But overlaid on top of that are tendencies and assumptions and reflexes handed down to us by the history of the community we grew up in, and those differences are extraordinarily specific.

Malcolm Gladwell

Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.

Malcolm Gladwell

Everything that can be tested must be tested,

Malcolm Gladwell

For some small number of people, a parental loss appears to be, ultimately, a desirable difficulty – again, not a large number.

Malcolm Gladwell

force without legitimacy leads to defiance, not submission.

Malcolm Gladwell

From medieval tapestries, we know that slingers were capable of hitting birds in flight. They were incredibly accurate.

Malcolm Gladwell

Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.

Malcolm Gladwell

Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.

Malcolm Gladwell