Steep yourself in your subject, work like hell, and love, honor and obey your hunches. Leo Burnett View this quote
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett
American advertising executive
October 21st, 1891 - June 7th, 1971
