Leo Burnett

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I regard a great ad as the most beautiful thing in the world.

Leo Burnett

I think a smart woman can sell the average man anything.

Leo Burnett

If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney.

Leo Burnett

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.

Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Plan the sale when you plan the ad.

Leo Burnett