Leo Burnett

Products are made in the factory, but brands are created in the mind.

Leo Burnett

Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

Leo Burnett

When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.

Leo Burnett

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

Curiosity about life in all its aspects, I think, is still the secret of great creative people.

Leo Burnett

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Leo Burnett

I am often asked how I happened to get into this business. I didn’t. The business got into me.

Leo Burnett

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

Leo Burnett

What helps people, helps business.

Leo Burnett