Kevin Plank

Great brands are meant to be great aggregators.

Kevin Plank

I can’t imagine trying to operate a company banking on the fact that my logo is cooler than somebody else’s logo.

Kevin Plank

I don’t believe in flagship retail, because the definition of flagship retail is that it’s a marketing expense, and it’s going to lose money.

Kevin Plank

I love Monopoly. You know why? When I play Monopoly with you, I’m going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you’d better roll boxcars, or you’re going to pay rent.

Kevin Plank

I love Under Armour, and I would like stockholders to know that I am very committed to our company.

Kevin Plank

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

Kevin Plank

I run five miles three times a week; I log everything. I look up routes when I travel.

Kevin Plank

I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two.

Kevin Plank

I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don’t know it all and that they’re dying to learn.

Kevin Plank

I wanted to make the world’s greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

Kevin Plank