Kevin Plank

I’ve always been a hustler.

Kevin Plank

Motivation, passion, and focus have to come from the top.

Kevin Plank

People like being on winning teams.

Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There’s no other way.

Kevin Plank

Your attitude is contagious.

Kevin Plank

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

Kevin Plank

Being green means preventing waste.

Kevin Plank

Best merchants are the ones who dictate cool, not those who try to predict it!

Kevin Plank

Blowing people’s minds is one of my favorite things to do.

Kevin Plank

Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.

Kevin Plank