Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

Kevin Plank

Don’t ever, ever devalue your product. Ever. It’s the worst thing anyone can do to hurt your brand.

Kevin Plank

Every great brand is like a great story.

Kevin Plank

I believe people change. I think that they can learn from mistakes.

Kevin Plank

I’m a big advocate of the power of positive thinking, particularly for small businesses.

Kevin Plank

Passion means finding a way.

Kevin Plank

Success doesn’t happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.

Kevin Plank

Winning, I believe, is a culture just as much as losing is.

Kevin Plank

All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Kevin Plank

Any self-respecting entrepreneur has borrowed money from their mother at some point.

Kevin Plank