Jeff Bezos

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.

Jeff Bezos

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Jeff Bezos

There are a whole bunch of people who don’t like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

Jeff Bezos

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Jeff Bezos

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

Jeff Bezos

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

Jeff Bezos

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

Jeff Bezos

We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.

Jeff Bezos

What consumerism really is, at its worst is getting people to buy things that don’t actually improve their lives.

Jeff Bezos

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy-they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.

Jeff Bezos