Jeff Bezos

You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.

Jeff Bezos

You want your customers to value your service.

Jeff Bezos

Your brand is formed primarily not by what your company says about itself, but what the company does.

Jeff Bezos

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos

Your margin is my opportunity.

Jeff Bezos

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Jeff Bezos

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

Jeff Bezos

Beautiful speech doesn’t need protection, it’s ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don’t have to invite them to your dinner party, but you should let them say it.

Jeff Bezos

But there’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.

Jeff Bezos

Cultures aren’t so much planned as they evolve from that early set of people.

Jeff Bezos