James Cash Penney

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

James Cash Penney

A store’s best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

James Cash Penney

Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.

James Cash Penney

Change is vital, improvement the logical form of change.

James Cash Penney

Clock watchers never seem to be having a good time.

James Cash Penney

Determine to do some thinking for yourself. Don’t live entirely upon the thoughts of others. Don’t be an automaton.

James Cash Penney

Do not primarily train men to work. Train them to serve willingly and intelligently.

James Cash Penney

Exchange ideas frequently.

James Cash Penney

Growth is never by mere chance; it is the result of forces working together.

James Cash Penney

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

James Cash Penney