James C. Collins

Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.

James Collins

Greatness is an inherently dynamic process, not an end point. The moment you think of yourself as great, your slide toward mediocrity will have already begun.

James Collins

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

James Collins

If you have more than three priorities then you don’t have any.

James Collins

If you have the wrong people, it doesn’t matter whether you discover the right direction; you still won’t have a great company. Great vision without great people is irrelevant.

James Collins

In a world of constant change, the fundamentals are more important than ever.

James Collins

Innovation without discipline leads to disaster.

James Collins

Most people will look back and realize they did not have a great life because it’s just so easy to settle for a good life.

James Collins

People are not your most important asset… the right people are.

James Collins

That good is the enemy of great is not just a business problem. It is a human problem.

James Collins