James C. Collins

Bad decisions made with good intentions, are still bad decisions.

James Collins

Be rigorous about your HR decisions. There is a difference between rigorous and ruthless.

James Collins

Building a visionary company requires one percent vision and 99 percent alignment.

James Collins

By definition, it is not possible to everyone to be above the average.

James Collins

Change your practices without abandoning your core values.

James Collins

Discipline should amplify creativity rather than stifle it.

James Collins

Don’t be interesting – be interested.

James Collins

Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out of bed to continue pursuing your dream. The kind of dream I’m talking about gives meaning to your life. It is the ultimate motivator.

James Collins

Far better to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory, nor defeat.

James Collins

For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

James Collins