James C. Collins

Great vision without great people is irrelevant.

James Collins

It’s what you do before you are in trouble, so that you can be strong when people most need you.

James Collins

One of the most important steps you can take in building a visionary company is not an action, but a shift in perspective.

James Collins

The challenge is not just to build a company that can endure, but to build one that is worthy of enduring.

James Collins

The greatest leaders build organizations that, in the end, don’t need them.

James Collins

The only way to remain great is to keep on applying the fundamental principles that made you great.

James Collins

Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.

James Collins

A company should limit its growth based on its ability to attract enough of the right people.

James Collins

A culture of discipline is not a principle of business, it is a principle of greatness.

James Collins

A visionary company doesn’t simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.

James Collins