Howard Schultz

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Howard Schultz

Great opportunities can be and have been created during tough economic times.

Howard Schultz

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

Howard Schultz

Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

Howard Schultz

I always saw myself wanting to do something deemed successful and good at the same time.

Howard Schultz

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Howard Schultz

I could’ve just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn’t be a bystander.

Howard Schultz

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.

Howard Schultz

I love being the underdog.

Howard Schultz

I never took classic business classes in college, so I don’t have the background that any of the people running large companies have.

Howard Schultz