Howard Schultz

California, in a sense, is almost Starbucks’ largest country, with almost 3,000 stores.

Howard Schultz

Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.

Howard Schultz

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Howard Schultz

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.

Howard Schultz

Do I take criticism of Starbucks personally? Of course I do.

Howard Schultz

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

Howard Schultz

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

Howard Schultz

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

Howard Schultz

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Howard Schultz

Everyone must have a shot at the American dream.

Howard Schultz