Howard Schultz

A founder’s perspective is unique. Entrepreneurs are builders, and the lens through which I view Starbucks and the marketplace is somewhat different from what it would be if I were a professionally schooled manager.

Howard Schultz

A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll.

Howard Schultz

All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.

Howard Schultz

Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That’s what consumer confidence is.

Howard Schultz

Anybody can leverage celebrity for profit.

Howard Schultz

As Americans, there are very few things we have confidence in.

Howard Schultz

At the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Once, twice, or 16,000 times.

Howard Schultz

Because not everyone can take charge of his or her destiny, those who do rise to positions of authority have a responsibility to those whose daily work keeps the enterprise running, not only to steer the correct course but to make sure no one is left behind.

Howard Schultz

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

Howard Schultz

Business leaders cannot be bystanders.

Howard Schultz