Howard Schultz

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Howard Schultz

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

Howard Schultz

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Howard Schultz

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

When we love something, emotion often drives our actions.

Howard Schultz

When you’re in a hole, quit digging!

Howard Schultz

You can’t build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Howard Schultz

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

Howard Schultz

You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.

Howard Schultz