Howard Schultz

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

Sometimes the difference between winning and losing is will. The will to make it happen.

Howard Schultz

Success is best when it is shared.

Howard Schultz

Success is empty if you arrive at the finish line alone.

Howard Schultz

The companies that are lasting are those that are authentic.

Howard Schultz

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.

Howard Schultz

The world belongs to the few people who are not afraid to get their hands dirty.

Howard Schultz

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

Howard Schultz

There’s an energy and excitement when you’re building a company. You have so much tail wind. You’re planting new seeds. But it’s also scary, because there’s no safety net.

Howard Schultz

This may sound a bit naive, but I got here by believing in big dreams.

Howard Schultz