Howard Schultz

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Howard Schultz

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

Howard Schultz

But when you really believe – in yourself, in your dream – you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

Howard Schultz

Don’t be threatened by people smarter than you.

Howard Schultz

Don’t settle! Embrace a dream – and keep dreaming. Don’t be a bystander. Take it personally.

Howard Schultz

Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

Howard Schultz

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

Howard Schultz

Expect more than others think possible.

Howard Schultz

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Howard Schultz

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Howard Schultz